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International Gold Heart Pin Campaign
 Variety the Children’s Charity has partnered with Walt Disney Motion Picture Studios to bring you Kermit and this “Heart of Gold.”
WATCH THE LATEST GOLD HEART PSA FEATURING WHOOPI GOLDBERG AND KERMIT THE FROG HERE!
The 2010 Gold Heart Campaign will bring added visibility to your Tent through cross-promotional opportunities with Disney as well as web traffic directed from www.Disney.com and www.Muppets.com.
Variety International will be working to support your efforts with marketing materials, point‐of‐purchase boxes, promotional advertising and guerilla marketing on Muppet fan websites.
Marketing artwork for posters, online banner ads, paper hearts and more is available on Variety's dedicated Gold Heart website: www.varietygoldhearts.org/index. In order to download and access the marketing artwork, you must first request permission, via the site, and you will be sent log-in information.
For U.S. Tent Gold Heart inquiries, please contact Erica Lopez at 323.954.0820 or erica@usvariety.org.
The Gold Heart Pin campaign is one of Variety's most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need.
For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Mickey Mouse, E.T. , Shrek , and Spider-Man have helped raise awareness of Variety's work and have generated millions of dollars for children in need. More than 2,000 theatres around the United States sell the pins and display promotional posters, counter cards, in-theatre slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide.
Sold through retail outlets, movie theaters, and the global network of Variety Tents, the Gold Heart pins are collected and worn by millions of people around the world as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.
     
2007 Eragon
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2006 Zathura
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2005 Spiderman
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2004 E.T.
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2003 Shrek
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2002 Fantasia
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Fox
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Sony
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Sony
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DreamWorks
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DreamWorks
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Disney
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For more information, please contact:
Michael Huffman
Variety International
mhuffman@varietychildrenscharity.org Tel: 323.934.4688
     
    
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